Seminars for groomers
Amy Brown
 | Amy Brown
President, National Association of Professional Creative Groomers, Editor, Creative Groomer Quarterly Magazine |
Amy Brown has been working with pets since the age of 15, when she took a part-time job at a veterinary clinic. She spent over 20 years in the veterinary field as a technician before accepting an apprenticeship at a local grooming shop. At the end of her two-year apprenticeship, she opened her own business from home, focusing more on quality than quantity. Despite being located in a small Southern town, she has established a highly reputable, professional business after operating for only a few short years. Amy's business was featured in the PAWsitively Posh article from Groomer to Groomer's Nov/Dec 2009issue. In addition to running her salon, she is a founder and executive officer of the National Association of Professional Creative Groomers, the first and only organization dedicated solely to creative grooming. She also writes and edits for the NAPCG magazine and is currently developing educational material for established and aspiring creative groomers everywhere.
Topic Titles & Descriptions:
Salon creativeIn the first part of this lecture, Amy Brown will take an in-depth look at canine and feline skin and coat anatomy that will allow you to understand the use of creative products and how coloring products interact with differing coat types. Subtle differences between species and even among the same breed can mean the difference between one outcome and another and can explain why the belief "what is safe for people is safe for pets" is not always true. In the second half, Amy will demonstrate the use of some of the most popular creative products in the USA. Temporary coloring products and various accessories, including the newest trend, feather extensions, will be demonstrated live on stage!
The spa experienceTarget a more desirable clientele by creating the spa look! Amy Brown offers her advice on styling your shop into an elegant, professional spa. Learn the importance of color schemes, personal touches, and the "spa atmosphere" that is more than just aesthetically appealing. Learn how to flawlessly incorporate spa-themed services into your business, how to market yourself and your spa-themed business, targeting your ideal clientele, and how to handle those difficult clients like a true professional. Whether you are opening a new salon or upgrading your current one, this lecture has something to help you create a professional spa your clients will love!
Michael C. Fleck, DVM
 | Michael C. Fleck, DVM
Founder, Epi-Pet |
Dr. Fleck, with bachelor and veterinary degrees from Michigan State University, holds an M.A. degree and is certified as a licensed esthetician. Dr Fleck has practiced small animal medicine for thirty-five years in Florida, Michigan and Guam. He is a member of many professional organizations including the American, Florida, California and Michigan Veterinary Associations. Dr. Fleck is founder and creator of Epi-Pet, which develops "high performance" skin and ear care products and treatments for pets. Dr. Fleck has lectured extensively on "Skin and Ear Care for Pets" throughout the United States at many veterinarian and groomer conferences and trade shows.
Topic Titles & Descriptions:
How to make bad skin and hair coats good; treatment protocol for the groomers. Part IDr. Fleck initiates the seminar-workshop with a discussion of ingredients found in contemporary pet shampoos and sprays that cleanse, exfoliate, enrich, add fragrance and add Sun Protection to the skin and hair coat. Strategies will be discussed with appropriate protocols for product ingredients that give the groomer the best opportunity to treat bad skin and hair coats. Also protocols for groomer care of healthy pets will be reviewed to maintain that healthy pet skin. Comparisons of the pet groomer with the cosmetologist and esthetician in human skin care are discussed.
How to make bad skin and hair coats good. Treatment protocol for the groomer. Part IIDr. Fleck attempts to define the parameters and limits of groomer treatments of the skin, hair coat, eyes, ears, mouth and the peri-anal areas in a workshop atmosphere. What does the groomer "treat" and what should be left to the veterinarian to diagnose and treat?
The other half of the groom and how to make more money!We will review ears, mouth, nails and anal sacs then introduce the "Menu Board", what is it and how to use it in your business. With a review on coat types and product selection we will show you how to use your menu board to maximize how you check in or approach each of your clients. We will briefly talk about shave downs and how that fits into your menu board and how to be disciplined using your menu board. We will do some role playing to show how to check in and checkout clients using a menu board so you can see how you can start to pay yourself what you are worth. You deserve a RAISE!
Lisa Drake
 | Lisa Drake
Operation Director, Master Groomer, Pet Esthetician, Licensed Esthetician, Epi-Pet |
Lisa Drake has been a Master groomer for 20 years and is a member of the National Dog Grooming Association, International Society of Canine Cosmetology, National Cat Groomers Institute of America, National Association of Professional Women as well as, a Search and Rescue K-9 handler for the Safety and Technical Rescue Association. She has a specialty in obedience and behavior training. She holds an Associate's Degree in Business Administration, and has owned her own grooming and K-9 training businesses. She enjoys working with all breeds; her favorite is the Belgian Malinois. Lisa is the Operations Director for Epi-Pet, a natural skin and ear care line for pets. She received her esthetician license in 2007 and she travels with Dr. Fleck around the world teaching about skin and coat care to groomers. Lisa is also a Pet Esthetician. Lisa fields most of the questions that come into the Epi-Pet office on a daily basis as it relates to the skin and coat care to help resolve problems, as well as deal with particular ingredients used in various products that may harm the skin and hair coats of pets.
Topic Titles & Descriptions:
Skin and coat types; how to deal with products and ownersThe canine skin types will be explained and how ingredients work on the different skin types. Lisa will then talk about coat types and the mixed breed's coats. She will teach you how to talk to your pet owners on how to use products in your shop and how to have your pet owners use them at home. She will show you examples of once you know your skin and coat types how that can work for you!
To shave or not to shaveAfter a quick review of coat types, Lisa will explain what "Coat Funk" is. What breed of dogs are prone to "Coat Funk". Examples of "Coat Funk" will be shown. She will show you alternatives to shave downs on fur bearing dogs. She will also discuss what you can do to educate your pet owners that want their fur bearing dog shaved down.
